Patients today have an incredible array of choices to make when deciding on plastic surgery or a nonsurgical cosmetic treatment. While many people seem to focus on what they want done, it is more important to first determine who will be doing the work. A talented and experienced surgeon and supporting team are critical to any plan’s success, as well as to maximizing safety and beautiful results. That’s why patients choose us when they learn about us. Milwaukee- and Madison-area women and men who want reliable, consistent results in a welcoming setting know that Dr. Maida Parkins prioritizes what is truly important: thorough medical knowledge, an artistic sensibility, an eye for detail, open communication, a compassionate demeanor, and a desire to build a beneficial relationship—as opposed to shuffling “customers” in and out.